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Halo Ads
Features
| Bidder Code |
haloads |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
no |
| Media Types |
display, video, native |
Multi Format Support |
will-bid-on-any |
| TCF-EU Support |
no |
IAB GVL ID |
check with bidder |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
yes |
COPPA Support |
yes |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
yes |
Supports Deals |
no |
| Floors Module Support |
yes |
First Party Data Support |
no |
| Endpoint Compression |
check with bidder |
ORTB Blocking Support |
check with bidder |
| User IDs |
all |
Privacy Sandbox |
check with bidder |
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Bid Params
| Name |
Scope |
Description |
Example |
Type |
placementId |
required |
Placement Id |
'123' |
string |
accountId |
required |
Account Id |
'456' |
string |
Note
Both placementId or accountId are mandatory.
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_haloads |
hb_bidder_haloads |
hb_adid_haloads |
hb_size_haloads |
hb_source_haloads |
hb_format_haloads |
hb_cache_host_haload |
hb_cache_id_haloads |
hb_uuid_haloads |
hb_cache_path_haload |
hb_deal_haloads |
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